Brennan Moore

Hi, I’m Brennan. I build innovative digital products people love.

Over the past 12 years, I've built web-based tools for non-profits, art collectors, bike shares, e-commerce companies. Some examples:

  • Kelp Your information filtration system. Kelp serves you relevant documents and webpages when you need them.
  • Cityblock Health I was a founding team member helping build a scalable solution to address the root causes of health for underserved urban populations. I ran the engineering team.
  • Motivate I lead the engineering team through first successful PCI compliance for Citi Bike. I also managed all in-house and contractor software development for the ~10 bike shares Motivate ran around the world.
  • Vislet A set of small interactive visualizations to help us understand the cities we live in.
  • Artsy I was responsible for making sure Artsy’s public facing web presence is fast and maintainable and that out custom built tools for live events such as art fairs and auction worked well.

Selected Writing

Writing

What does working at a successful startup look like financially?
Jul 16, 2021
What does working at a successful startup look like financially?
or…how it cost me $1,000,000 to sell startup shares on the secondary market.
Guide to Engineering Ladder Communication
May 26, 2021
Guide to Engineering Ladder Communication
A good ladder is not one that looks good, but one used by your team and trusted by the org as a whole. How do you make sure your ladder gets used and has support?
Learning from a hyper growth startup
May 18, 2021
Learning from a hyper growth startup
This is a short set of lessons about managing your team, managing up and most importantly - managing yourself.
How we beat the Shopify 100 variant limit
Feb 13, 2017
How we beat the Shopify 100 variant limit
This post outlines a responsible way for developers to get around the Shopify 100 variant limit, and to understand the tradeoffs enough to sell the feature to clients.
Learning from Artsy: How to hire awesome engineers
Aug 1, 2016
Learning from Artsy: How to hire awesome engineers
Finding smart, motivated people who work well together is virtually impossible. If Artsy has a secret sauce, it is how it hires. All else falls from the assumption that they have hired the best people who want to work together to achieve Artsy’s mission.
Debugging a live Saturn V
Jan 11, 2015
Debugging a live Saturn V
We all have stories, as engineers, of fixing some crazy thing at the last minute right before the demo goes up. We have all encountered situations where we needed to fix something that was our fault and we needed to fix it now.
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Photos

Photos

Publications

Assisted Self Reflection: Combining Lifetracking, Sensemaking, & Personal Information Management

Brennan Moore, Max Van Kleek, David R. Karger, mc schraefel

Atomate it! end-user context-sensitive automation using heterogeneous information sources on the web

Max Van Kleek, Brennan Moore, David R Karger, Paul André, M C Schraefe